An effective loyalty program for your driver customers is based on two axes: tangible benefits (discounts, included services) and ongoing recognition (sponsorships, exclusive events), to strengthen engagement and generate an increase in the average basket.
In a market where VTC/TAXI drivers are spoiled for choice when it comes to insurance, developing a structured loyalty program can help you differentiate yourself, encourage customer retention, and enhance your brokerage relationship. Here's how to implement a high-value program based on simple but powerful levers.
1. Advantageous offers by loyalty levels
Create loyalty levels
- Bronze: from the first contract, access to a 5% reduction on additional benefits (home, fleet).
- Silver: after 2 renewed contracts, +10% and priority assistance.
- Gold: from 3 renewals, +15%, discount on the fleet, personalized audit.
Success Indicator
- Retention rate (targets: +10–15% per year)
- Average basket (increase via cross-selling)
2. Paid and social sponsorship
Simple operation
- Existing driver sponsors a new registrant → both receive a €50 discount on their next premium.
Benefits
- Free acquisition of new customers,
- Viral effect if well highlighted (social networks, digital business card).
3. Exclusive services for loyal members
Offer practical benefits:
- Free annual contract audit
- Priority hotline or dedicated number
- Webinars or VTC training on new regulations or ZFE
4. Communication and ongoing recognition
Recognize loyalty
- Sending a personalized email with each renewal with thanks and immediate benefit.
- Virtual VIP card via the customer area, with benefits and milestones to achieve.
Value-added content
- Monthly newsletter : news, specific VTC/TAXI advice, customer cases.
- Social media : share testimonials from loyal drivers (text or video).
5. Evaluation and adjustment
Results tracking
- Program activation rate : % of customers who participate.
- Sponsorship volume generated.
- Conversion rate of benefits offered.
Optimizations
- Adjust loyalty thresholds based on actual behavior.
- Offer temporary bonuses (birthday, end of year)
- Regularly solicit feedback from drivers to improve the program.
Conclusion
A loyalty program for VTC/TAXI drivers can become your best lever for growth if you combine financial benefits, personal recognition, and high-value content. With accurate and regular monitoring, you can transform occasional customers into lasting ambassadors.
KT Courtage supports you in the implementation, monitoring and optimization of this program to strengthen your image and performance.